Record type,Page URL,Page title,Buyer segment,Decision supported,Primary topic,Reporting period,Organic clicks,Qualified enquiries,Evidence notes,Recommended action,Reason for action,Implementation task,Effort estimate,Owner,Due date,Destination URL if consolidating,Baseline KPI,Success measure,Review date,Approval status
Illustrative example,/example-guide/,Example educational guide,Your priority segment,Understand the problem,Your topic,,,,Review accuracy and match to buyer questions,Improve,Purpose remains useful but the explanation needs work,Add specific examples and a relevant next step,,,,,,,,Pending
Illustrative example,/example-overlap/,Example overlapping article,Your priority segment,Compare approaches,Your topic,,,,Check overlap and existing inbound links,Consolidate,Two pages may answer substantially the same question,Choose the destination and preserve useful content,,,,/chosen-destination/,,,,Pending
Illustrative example,/example-service/,Example service page,Your priority segment,Assess engagement fit,Your service,,,,Review scope clarity and enquiry evidence,Keep,Offer remains accurate and useful to the intended buyer,Set the next review date,,,,,,,,Pending